Train your team.
Build consistency.
Raise the bar.
At every level, across every shift.
Our Mission
In an industry built on the love of dogs, the experience and well-being of every dog in your care can get lost in the complexity of running a facility.
InstinctIQ exists to bring it back to center — through a framework guided by positive reinforcement and force-free principles, and the belief that when dogs are well cared for, everything else follows.
Our mission:
set the stage for dogs to thrive.
Contributors
Most training ends when the video does. EssentialsIQ doesn't.
This industry has training. What it has lacked is a framework that turns training into reliable execution. EssentialsIQ was built around structured progression, verification, and reinforcement that continues after onboarding.
Structured from day one
Built for every level
Reinforcement that doesn't stop
Beyond safety — built around the dog's experience
Designed around each responsibility level in your facility.
Employee
A structured three-week pathway covering behavior, health response, group management, and situational decision-making — building consistent execution from the ground up.
Manager
Content that equips managers to onboard, reinforce, and lead their teams with clarity — defining leadership expectations and supporting consistent execution across every shift.
Owner
Targeted, efficient content including veterinary-led segments designed for owners as decision-makers — because your time is your most limited resource.
Managers learn how to support it and guide their teams.
Owners learn how to build, defend, and evolve it.
Looking Ahead: AdvancedIQ
EssentialsIQ establishes the operational foundation. AdvancedIQ is designed for facilities ready to take their care and operations to the next level. Details are coming — be the first to know.
Professional Care
Starts Here.
Founding Member pricing is available for a limited time — lock in your rate before it's gone.
